Such Films
Overview
Such Films, a renowned Hong Kong production company, is known for captivating narratives in TV commercials and media. However, their website doesn't reflect the creativity and excellence of their brand.
The client has initiated a website redesign project to create visually appealing designs and engaging storytelling elements that showcase their outstanding work.
Product Type
Mobile-first responsive website
Duration
12 Weeks
Tool
Wix website builder
My Role
UI design
Research Goal
Competitive analysis serves to identify strengths and weaknesses of video production websites within the Hong Kong market. This informs the redesign process, aiming to create a more engaging and user-friendly online experience.
COMPETITIVE ANALYSIS
KEY TAKEAWAYS
Such Films offers detailed team information, which fosters trust, but its website lacks clear navigation and organization. In contrast, Just Production and 24 Frames stand out with engaging hero videos. However, Plan B's absence of a company background impacts credibility.
Overall, enhancing credibility through portfolio examples, team details, and company background is essential. Clear navigation and organization are critical for user-friendly websites, while adding a hero video can significantly boost user engagement.
PERSONA
How might we redesign the Such Films website to reflect reliability and creativity while effectively showcasing an excellent portfolio with an engaging user experience.
UI DESIGN
Incorporating hand-sketch element and playful typography style into the UI design to cultivate a creative and energetic characteristics of the team of directors and the company.
Design Reference
Hand-sketch elements and playful typography styles reflect the creative and energetic characteristics of the company
Integrating a hero video section on the homepage, followed by visually appealing portfolio collections, effectively showcases outstanding video works and engages users to explore further content.
Hero videos and visually appealing portfolios engage users effectively
The Directors page introduces each individual with a well-organized work portfolio, fostering trust and credibility.
Organizd director’s work porfolio fostering trust and credibility
