Car Buddy
Overview
Tracking mileage, fuel costs, and maintenance can be challenging for car owners. Staying informed is crucial for safety and timely servicing.
This project aims to create an MVP mobile app in 100 hours, helping car owners efficiently track expenses and important dates.
Product Type
End-to-End MVP mobile app
My Role
User research
UX/UI design
Duration
12 Days/ 100 Hours
Tool
Figma
User Flow: Search & compare fuel
User Flow: Add expense and view trip logs
User Flow: View expense and important dates
Research Goal
To gain deeper insights into the behavior, needs, and difficulties faced by car owners in managing their expenses and important dates. This research includes both competitive analysis and user interviews.
COMPETITIVE ANALYSIS
KEY TAKEAWAYS
Caha! excels in fuel features. Drivvo is great for expenses and trip costs. My Car offers reminders and expense management. Simply Auto lacks reminders and detailed trip cost tracking, which might limit its appeal.
There's a market gap for an app combining all these features into one user-friendly platform for a seamless experience.
USER INTERVIEWS
I’ve talked to car owners, aged 19-50, both men and women, who want an easy way to track car expenses and dates.
KEY FINDINGS
USER GOALS
Track expenses, comparing fuel cost and remember crucial dates.
PAIN POINTS
83% users find existing app expense reports overly complex.
50% users feel exhausted to manually add trips
USER NEEDS
All users value an app that tracks car expenses
67% users desire for reminders regarding important dates
83% users want simple features for finding and comparing fuel.
All users favor a clean and user-friendly interfaces
User interviews show a desire for a simple car management app that tracks expenses and important dates. Complex expense reports in existing apps were a pain point. Key features should focus on easy expense tracking and fuel cost comparison. Users prefer clean, user-friendly interfaces.
PERSONA
How might we make a straightforward app that helps car owners easily track expenses, remember important dates, add trips smoothly, compare fuel costs, and combine all car tasks in one place?
IDEATE
With our personas and how might we statement, we can begin to ideate!
USER FLOW
This user flow shows the step users will take to track expenses, comparing fuel cost and remember crucial dates
TASK FLOWS
These three task flows have been selected based on user needs and feedback, ensuring that Car Buddy aligns with user expectations effectively.
LO-FI WIREFRAMES
Key screens designed for the three main tasks.
UI & BRANDING
Car Buddy uses aqua blue and black in its branding to show trust, modernity, professionalism, and user-friendliness.
EARLY USER TESTING
I tested early with basic designs to save time on potentially inadequate designs.
Users completed tasks smoothly. Some are interested in multi-car management and weather info. Many suggested making the 'Add expense' button more accessible. Overall, the app's functionality and features received positive feedback, with minor suggestions for improvement.
RESULTS
users desire for a multiple car management feature
50%
users expressed an interest for viewing weather information
33%
users suggested that the ‘Add expense’ button could be more accessible
83%
FIRST ITERATION
1. Multi Car Management: Users can now manage multiple cars by simply clicking on 'Add a Car'.
2. Weather Info: Users can get weather updates for the trips, making planning easier.
3. Adding Expenses Made Easy: Now, user can quickly add expenses with the new button in the navigation bar.
This improvement, inspired by user feedback, ensures a smoother journey with Car buddy!
HI-FI WIREFRAMES USER TESTING
All users completed tasks smoothly. Half were interested in filtering gas station facilities. Most suggested adding a navigation feature for direct access to chosen stations, enhancing user experience.
RESULTS
users successfully completed the tasks without encountering any issues
100%
users want to filter gas station facilities.
50%
users suggested incorporating a navigation feature to guide users directly to the selected station.
83%
SECOND ITERATION
1. Fueling Preference Filter: A filter button is added, so user can easily choose their preferred fueling options.
2. Navigation Made Simple: Users will find a 'Directions’ button for easy navigation to their chosen station.
These changes make Car buddy even better!
KEY LEARNINGS
User-Centric Design: Prioritize what users need and want.
One-Stop Solution: Users prefer an all-in-one, easy-to-use platform.
Feedback Matters: Continuous user input helps improve the app.
Simple Yet Functional: Keep the app user-friendly while offering comprehensive tools.